Planting The Seed It's harvest time for new lawn care franchises as program is put into practice.

Talk about growing from the ground up. NaturaLawn of America, anatural, organic-based lawn-care franchise, has redefined the termwith its Employee Franchise Ownership Program. The incentive plan,implemented 2¹/₂ years ago, offers permanentemployees $2,500 in credit each year toward the purchase of theirown franchises.

The plan allows full-time employees, over an eight-year span, toearn up to $20,000 in credit to use towards financing their ownfranchise. No employee can cash in credits before completing threeyears of full-time work. Existing franchisees, however, can expandtheir own businesses by providing the working funds necessary topartner with employees who aren't able to obtain franchises ontheir own. "An interesting, dynamic cycle tends to takes placeas more and more employees take advantage of [the program] and morefranchisees want to purchase an additional location," saysLoeb.