Entrepreneur Plus - Short White
For Subscribers

Get Them Talking Tired of trying to round up new customers on your own? Go online and start yelping for referrals.

By Heather Clancy

Opinions expressed by Entrepreneur contributors are their own.

One good referral is worth dozens of unqualified prospects. So San Francisco spa and yoga studio International Orange is happy to have found a wellspring of qualified leads at Yelp.com , a local internet search site. Yelp lets people search for local businesses in communities across the U.S., sorting results by the number and quality of customer reviews that businesses get. Reviewers, or "yelpers," rate businesses using one to five stars and build reputations of their own--hopefully graduating to the Yelp Elite Squad.

"Yelp has turned out to be a really good match for us," says Amy Darland, 32-year-old co-founder and managing partner of International Orange, which expects $3 million in sales this year. Darland opened the spa in 2002 with Melissa Ferst and Kary Chendo, both 34.

This is a subscriber-only article. Join Entrepreneur+ today for access

Editor's Pick

Related Topics

Business News

'Please Fix This': Elon Musk Frantically Emails Employees During Livestream Glitch

Musk attempted to livestream his visit to the U.S.-Mexico border.

Business News

Costco Isn't Facing Devastating Surges in Theft Like Target and Walmart — and the Reason Is Very Simple

The retailer's CFO revealed its strategy during a fourth-quarter-earnings call.

Business News

These NYC Roommates Created a Fake Restaurant and Accidentally Garnered a 2,000-Person Waitlist — So They Opened a Pop-up for Real.

The Gen Z'ers dubbed their apartment "Mehran's Steak House" on Google Maps during the pandemic.


Want to Improve Your Brand's Storytelling? Shift Your POV to Tell a Better Narrative. Here's How.

In a crowded digital media environment of voluntary engagement, brand storytelling isn't enough to grab attention. You must approach the story from the right perspective — your customer's.

Personal Finance

5 Entrepreneurial Mindset Principles That Empower Financial Literacy

Adopting the right mindset is key to financial literacy. Follow these five guiding principles to enhance your understanding of wealth creation and growth.

Business News

Video: Mass Flooding Takes Over NYC Streets, Subways and Parks

All of New York City is under a state of emergency.