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Get Them Talking

Tired of trying to round up new customers on your own? Go online and start yelping for referrals.

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This story appears in the March 2008 issue of Entrepreneur. Subscribe »

One good referral is worth dozens of unqualified prospects. So San Francisco spa and yoga studio International Orange is happy to have found a wellspring of qualified leads at Yelp.com , a local internet search site. Yelp lets people search for local businesses in communities across the U.S., sorting results by the number and quality of customer reviews that businesses get. Reviewers, or "yelpers," rate businesses using one to five stars and build reputations of their own--hopefully graduating to the Yelp Elite Squad.

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