Going, Going, Gone? Coverage for your business in the local newspaper might be increasingly hard to come by.

Does the business section in your daily newspaper appear to be shrinking? It's not your imagination. Publications like The Boston Globe are shedding stock tables and creating condensed business and money sections. Meanwhile, The Cincinnati Enquirer, The Denver Post, The Orange County Register and Winston-Salem Journal have nixed their business sections altogether.

Decreasing ad revenue--down 7.9 percent last year alone--has newspaper publishers revising their layouts. With stock tables going online, "you can end up with not enough to justify a six-page [business] section," says Rick Edmonds, media business analyst for The Poynter Institute, a resource for journalists. And disintegrating business sections could mean "fewer opportunities for businesses looking for [print coverage]," he says.

ScienceLogic, a 5-year-old IT management software firm, has yet to crack its largest local daily, The Washington Post. "It isn't for lack of trying," says co-founder and CEO Dave Link, who projects sales of more than $8 million this year for his Reston, Virginia, company. Newsroom turnover has made it tough for ScienceLogic to build relationships with journalists. "It's like a rotating list of people you've got to connect with to even be a source," says Link, 44.