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How an Art Gallery Created an Online Store for Social Shopping Moontoast's digital platform helps affinity brands like Nashville's Arts Company translate Facebook fan fervor into online revenue.

By Jason Ankeny •

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Anne Brown's mission is making art accessible.
Photo© Natalie Brasington

Nashville is justly celebrated as Music City, but the Tennessee state capital's dedication to the arts doesn't end at the Grand Ole Opry. Downtown Nashville is also the nexus of a thriving visual arts community: The city's Fifth Avenue corridor boasts more than a dozen gallery spaces, as well as the long-running First Saturday Art Crawl, which attracts more than a thousand visitors each month.

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