How Do Your Sales Leads Measure Up?
Here are a few ways to check the effectiveness of online business generation by developing a lead-scoring model.

By Mikal E. Belicove •
Opinions expressed by Entrepreneur contributors are their own.
Your online marketing efforts may be helping you rack up a lot of leads--but how do you know if all that work is bringing in the right kind of potential customers?
For that, you need a lead-scoring model. Lead scoring ranks leads generated from your website according to their purchase readiness. The exercise helps you move purchase-ready visitors to the front of the line and resource-wasting window shoppers to the back.
Continue reading this article — and all of our other premium content with Entrepreneur+
For just $5, get access to a ton of exclusive content and resources that will help grow your entrepreneurial mindset. You’ll find:
- Exclusive content from our network of today’s leading CEOs and business strategists
- Receive our flagship Entrepreneur Magazine - free!
- No more ads, and get access to the Entrepreneur+ homepage
- Free E-books written by our staff and other industry thought leaders