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Entrepreneur Plus - Short White
For Subscribers

How to Get Featured in Entrepreneur Magazine What we want is simple.

By Jason Feifer

This story appears in the November 2016 issue of Entrepreneur. Subscribe »

David Rinella
Jason Feifer, Editor-in-chief of Entrepreneur Magazine

Most people haven't heard of a scrappy little ski company called Renoun, but we gave it a lot of space in this issue -- a story about founder Cyrus Schenck. I bet you're wondering: How did Schenck pull that off?

I'm going to tell you.

Why? I owe it to you. Magazines like Entrepreneur are designed to help readers navigate their world, and we do that in journalistic ways -- talking to experts, interviewing successful entrepreneurs and so on. But we forget that to people in business, we are also a mystery in need of solving. How do editors think? How are decisions made? And so, each month, I'm going to explain our process on this page -- the space where, in most magazines, the boss pens an advertisement for the issue you've already purchased. (Here's a trade secret: Many editors hate writing those letters. Some even outsource it to underlings.)

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