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In a Pinch

Better safe than sorry, right? Here's how to safeguard your business from customers' credit woes.

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This story appears in the May 2008 issue of Entrepreneur. Subscribe »

As a company that connects home sellers with reputable investors, Southlake, Texas-based 1-800-CashOffer was hit by the economic slowdown earlier than other companies. CEO Jeremy Brandt previously extended terms of 15 or to some of his customers, but when the housing market began to nosedive, he saw trouble on the horizon. "Our customers were seeing slowdowns in their businesses, which ultimately led to a slowdown in our business as [customers] took longer and longer to pay," says Brandt, 29, who opted to stop extending credit across the board. "We decided to take the hard-line approach that everything is paid in advance for services. That way we don't get stuck holding the bag."

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