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Q: What steps do I need to take to get a concept for asoftware program from the idea stage to the distributionstage?
Kevin Reese
Olney, MD
Via e-mail
A: To answer your question, we called upon twoentrepreneurs who have been extremely successful at bringingsoftware products to market. Jon Ferrara is the executive vicepresident and co-founder of GoldMine Software Corp. in PacificPalisades, California. The company was founded in 1989 by Ferraraand his partner, Elan Susser. We asked them how they brought thistwo-person company, started in an apartment, to a 100-personcompany with more than 500,000 customers.
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