Kitchen Couture A mother-daughter duo looks to the past to turn a kitchen staple into a modern fashion statement.
By Kim Orr
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What: Vintage-inspired aprons
Who: Helena and Claire Steele of Jessie Steele
Where: Berkeley, California
When: Started in 2002
Startup costs: $150,000
Aprons are generally considered more of a fashion faux pas than fashion-forward. They're hidden in the backs of drawers and thrown aside in the presence of company. Helena Steele knew it wasn't always this way. She could remember when her grandmother, Jessie, would bake treats while clad in finely constructed aprons with beautiful patterns on them.
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