Entrepreneur Plus - Short White
For Subscribers

Shopping Pals Earn a stellar ranking and watch customers come back for more.

By Robert J. McGarvey

Opinions expressed by Entrepreneur contributors are their own.

E-tailing: It's a brave, new world-one where companies you've never heard of fight for your trade. Who do you trust? Find answers at a growing number of Web sites that aim to guide cybershoppers through this wilderness. For you, this has double meaning-both as a consumer and a merchant. Perplexed consumers, swamped with headlines about fraud on the Internet, want guidance about where to shop. And as an e-tailer, you want to be rated highly.

So where do cybershoppers find guidance? A handful of sites have broken through to win visibility, and leading the pack is Gomez Advisors, which ranks everything from cyberdrugstores to florists. Log in here and, with a fast glance, see exactly who the category leaders are.

Gomez hardly owns this niche, however. Strong competition comes from Forrester Research with its PowerRankings. They cover much the same turf as Gomez, and are a good second opinion.

This is a subscriber-only article. Join Entrepreneur+ today for access

Editor's Pick

Related Topics

Business News

'I'll Gladly Cancel': Customers Livid as Netflix Is Reportedly Increasing Subscription Prices—Again

The Wall Street Journal reported that price hikes are set to roll out following the actors' strike.

Business News

These 11 Retailers Are Most Likely to File For Bankruptcy in 2023, According to a New Report

Several well-known retailers already filed for bankruptcy in 2023 — now, a new report is highlighting the retailers most likely to follow suit.

Business News

Man Unexpectedly Wins $4 Million Lottery — On a Ticket He Almost Didn't Buy

A Michigan resident stumbled upon a life-changing $4 million lottery jackpot when his preferred game was unavailable.

Business Ideas

55 Small Business Ideas to Start in 2023

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2023.

Business News

Woman Trapped Under Driverless Car in San Francisco Suffers Life-Threatening Injuries

"There was no driver and no passenger in the car to be able to tell us what happened," San Francisco Fire Department spokesperson Justin Schorr said of the scene.