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Start an eBay Store Use an eBay store to set up shop in your own little corner of the eBay universe, and watch sales take off.

By Janelle Elms

Opinions expressed by Entrepreneur contributors are their own.

Whether you're thinking about starting an eBay business or already have one, one of the best ways to maximize your profits is with an eBay Store. An eBay Store is a complete e-commerce solution that includes a customized web URL; easy-to-use branding templates; reporting tools; built-in, automated marketing and retention tools; and simple, effective search engine optimization-all for $15.95 a month for the Basic package.

Lisa Deriau (eBay User ID: the frenchybee), a Silver PowerSeller on eBay and owner with her husband, Hugues, of the award-winning eBay Store The Frenchy Bee, has observed the tremendous power of this online storefront solution. "Our eBay Store allows us to reach a large and immediate audience," says Lisa, 48. She adds that the overall layout of her Store, which sells imported French products and brings in about $23,000 a month, makes shopping easy, which is important for customer satisfaction and increasing sales.

Your eBay Store is a website with two types of inventory: auction-style listings and Store Inventory. Auction-style listings run for 10 days or less and show up in the core search on the main eBay site, as well as in your eBay Store. Store Inventory listings are Fixed-Price listings that run as long as you want at two cents per SKU per 30 days. These listings are included in your eBay Store, but only show up on eBay's main search if less than 20 items are available through other listings.

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