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Want to know the long-term responses and purchase behavior ofthe people who see your ads but never click? Or do you want to knowhow many times you should show a person a particular ad? Theseimportant nuggets of data can be gleaned via a new service calledeAnalytics from Adknowledge, a Web-marketing services company. Theservice combines data mining and warehousing techniques withaudience profiling and daily lead tracking services, allowing youto track who's visiting and buying from your site. The cost forthe service varies depending on the complexity of the campaign. Forinformation, visit http://www.adknowledge.com
Melissa Campanelli is a technology writer in Brooklyn, NewYork, who has covered technology for Mobile Computing &Communications and Sales & Marketing Managementmagazines. You can reach her at mcampanelli@earthlink.net
Want to know the long-term responses and purchase behavior ofthe people who see your ads but never click? Or do you want to knowhow many times you should show a person a particular ad? Theseimportant nuggets of data can be gleaned via a new service calledeAnalytics from Adknowledge, a Web-marketing services company. Theservice combines data mining and warehousing techniques withaudience profiling and daily lead tracking services, allowing youto track who's visiting and buying from your site. The cost forthe service varies depending on the complexity of the campaign. Forinformation, visit http://www.adknowledge.com
Melissa Campanelli is a technology writer in Brooklyn, NewYork, who has covered technology for Mobile Computing &Communications and Sales & Marketing Managementmagazines. You can reach her at mcampanelli@earthlink.net
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