Amazon

Sponsored Content | Brand Spotlight Partner What's This?

Online Strategies for Small Business Success Small- and medium-size businesses like Washington State-based Palouse Brand, find success through Amazon partnership despite challenging times.

Courtesy of Palouse Brand
Sara Mader, owner of Palouse Brand—a family farm in Washington State that sells products on Amazon.

This year has been extremely challenging for small- and medium-size businesses (SMBs). The pandemic and resulting economic fallout has presented unprecedented setbacks and changes in consumer behavior. Even so, U.S. SMBs selling through Amazon have seen record sales growth, selling more than 3.4 billion products over a recent 12-month period.

Sara Mader, owner of Palouse Brand—a family farm in Washington State that sells dried beans, peas, grains, and other food products on Amazon—has experienced a surge in demand for her non-perishable goods. To keep up with production, she's hired more than 50 new employees over the last few months, and expanded her operation into a second warehouse.

"It was a bit overwhelming in the beginning," Mader says on her reaction to the increase in sales. "I knew I needed help, and I was intentional about hiring single mothers and those who were recently laid off from other jobs to join my team." Overall, SMBs selling through Amazon.com have created an estimated 1.1 million jobs.

Sales are up, too, as COVID-19 has led to increased consumer spending online. According to mid-August numbers from the U.S. Department of Commerce, online sales grew by more than 30 percent between the first and second quarters of this year. American SMBs selling through Amazon are feeling this increase, averaging $160,000 in sales—up year-over-year from about $100,000.

"Many of the specialty stores that offer our products were shuttered in the early days of the pandemic, and Amazon became a lifeline for us and customers seeking to purchase our products without access to a physical store," Mader says. "Our sales are up 400 percent over last year, and in July we launched a new line of sustainably grown foods."

Mader's advice to business owners looking to replicate her success is to "be prepared to do the work." She admits that running her business and keeping up to date with her Amazon store is time consuming, but says that she sees a near-immediate return for every hour she invests into growing her business.

Learn the secrets to selling more online.

On September 1-3, Amazon is bringing together SMBs for its largest event dedicated to American seller success—Amazon Accelerate, featuring more than 60 sessions of Amazon executives and employees, current sellers, and independent online selling experts sharing insights and strategies for success with Amazon.

On the second day of the event, Mader will share her business tips and advice on the "Building a $1 Million Business" seller panel, hosted by Amazon Launchpad. She'll be joined by: Matt Hyder, founder and CEO of Recoup Fitness; Leticia Workman, director of marketplace growth for Groove Life; and Colleen Sundlie, president and co-founder of Date Lady. Together, the panelists will share best practices for navigating through small-business challenges and maximizing the opportunity with Amazon.

Whether you currently sell on Amazon or are considering selling online for the first time, Amazon Accelerate is an ideal event to hear from Amazon, connect with peers, and learn strategies to grow your businesses and adapt to the variability of the current climate. The event is entirely virtual and free to attend. You can learn more and register at AmazonAccelerate.com. Registered attendees will be able to view all conference sessions on demand through the end of September.

Amazon also offers a number of other free resources to empower small-business owners to be successful partners and join the ranks of the more 2 million U.S.-based independent businesses working with the company. Amazon Small Business Academy offers free webinars on a variety of topics about getting your small business started and learning to sell online, and Amazon Seller University helps you to master selling on Amazon with free tutorial videos. Amazon has also collected advice from global business leaders for entrepreneurs. The Day One: Insights from Entrepreneurs videos provide quick tips from the top minds in business from around the world.

SMBs selling in its store come from every state in the U.S., and more than 130 countries around the world. Click here to learn more about the millions of SMBs growing with Amazon.

Editor's Pick

Social Media

With This LinkedIn Algorithm Change, Your Best Posts Could Reach New Readers for Years

It's one of many new features rolling out on the platform in 2024.

Travel

Save Big on Airfare with a Dollar Flight Club Subscription for Less Than $60

This discounted Dollar Flight Club subscription can turn dream trips into reality.

Living

The CEO of Catholic Prayer and Meditation App Hallow Says Founders Need to Be Part of Something Bigger Than Themselves

On this episode of "The CEO Series," learn about the soulful journey of Hallow's CEO and founder Alex Jones.

Growing a Business

5 AI Hacks You Need to Know About in 2024

Despite its vast potential, the key to leveraging AI effectively lies in balancing automation with human oversight to avoid pitfalls and ensure that creativity and decision-making remain human-driven.

Money & Finance

How to Know If Your Business Is Profitable This Very Second

It's important to periodically take stock of your business status, but don't wait until the end of the quarter or Tax Day to know. Too many decisions you need to make depend on your profitability. Here are things you should be doing regularly so that when you need to know where you stand, you know.

Side Hustle

20 Side Hustle Ideas for Summer 2024: Part One

Instead of spending money this summer, prepare now to make extra cash through the following side hustles while still enjoying your free time.