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Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about and follow @AmazonNews.

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Anyone Can Start a Business. An Expert Can Scale One.

A Q&A with Patrick Jones, founder of Outdoor Fellow, a handcrafted home fragrance brand sold on Amazon.

4 Ways Amazon is Helping Sellers This Holiday Season and Beyond

From product pages, to email marketing, to converting customers, to fulfillment and more, Amazon has launched new features to simplify the selling process and help small businesses thrive.

Online Strategies for Small Business Success

Small- and medium-size businesses like Washington State-based Palouse Brand, find success through Amazon partnership despite challenging times.