Entrepreneur Plus - Short White
For Subscribers

Perfect Fit These creative fitness businesses shaped up into franchises.

By Tracy Stapp Herold

Although over 42.7 million Americans have health-club memberships, on average, they go to the gym less than eight times a month, according to the International Health, Racquet & Sportsclub Association. Several new fitness franchises are finding unique ways to motivate their members to not just sign up, but also show up.

Battle of the Bulge
Todd Scott of Platoon Fitness has been known to go to the home or workplace of a Platoon client who's AWOL, staging a workout in the driveway or parking lot and shouting the MIA cadet's name. Scott launched Platoon Fitness--a daily boot camp-style fitness regime done outdoors year-round, rain or shine--from his basement in 1999. Daily contact and feedback create an encouraging rapport between the instructors and trainees, who pay per month, not per session. "It delivers results because of the camaraderie and cultlike atmosphere," says Scott, who gives members their money back if the program doesn't work for them. In 2006, the company started franchising to aspiring drill sergeants looking to offer an alternative to stuffy megagyms. To start, Platoon franchisees only need to rent public park space for an hour or so each day and recruit customers looking for in-your-face motivation. The franchise opportunity is low-cost and initially home based, with the option to grow into a brick-and-mortar personal training center. --E.W.

This is a subscriber-only article. Join Entrepreneur+ today for access

Editor's Pick

Related Topics

Business News

Opening a New McDonald's Franchise Will Be More Expensive in 2024

Starting January 1, franchise royalty fees will rise from 4% to 5% for new locations in the U.S. and Canada.

Leadership

How to Master Decision-Making in a World Full of Options

Use these seven practical strategies to make more effective business choices.

Business Ideas

55 Small Business Ideas to Start in 2023

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2023.

Travel

Travel Smarter With a $40 Member-Exclusive Club

Travel for less with $59 off a one-year Travel Buyers Club membership.

Money & Finance

What Are The Safest Investment Options for Earning a Good Return Over Time? A Financial Expert Explains.

In times of financial uncertainty, these options can provide a safe and reliable way to invest your money.

Business News

'Bar Tab Was Almost 80%': Restaurant Slams Well-Known Columnist After He Goes Viral For Claiming His Meal Cost $78

A photo of a burger and fries from 1911 Smokehouse BBQ at Newark Airport went viral for its alleged price, but the restaurant says the man didn't factor in his many alcoholic drinks.