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Privacy Matters

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This story appears in the September 2008 issue of Start Up.

Question:Some friends and I just launched a fairly successful social networking , and we're starting to hear from advertisers. One of them wants access to our member database. I looked at our , and it says we can't give out any of our members' information. Is there any way to fix this?

Answer:When it comes to , many websites are faced with a Catch-22. Make it too restrictive, and you won't attract advertisers. Make it too liberal, and you'll scare away visitors. Here are some basic tips for staying out of trouble:

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