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1. Bring Luxury to the Masses: With his interior design firm, Pret-a-Habiter, Carl Bradford Stibolt is not only tapping the hot luxury market, but he's also banking on a hot idea: offering luxury to the masses. Using standardization, the internet and low-cost products, he provides 30-day interior design services for a low, flat fee. Stibolt, who projects 2007 sales between $100,000 and $150,000, offers these tips for bringing a high-end service to a wider audience:

• Educate your audience. Be clear about what they are paying for and what they should expect.
• Build an identifiable brand by creating an entire experience.
• Standardize the process for efficiency.
• Be flexible, because each job will be different. --L.H.