Referral Madness Gain referrals by marketing your business to customers every step of the way.

By John Jantsch • Jun 1, 2008

Opinions expressed by Entrepreneur contributors are their own.

Referrals are perhaps the ultimate measure of success for your marketing efforts. People refer for logical reasons (because they have determined that your company offers good deals or great products) and for emotional reasons (because they enjoy doing business with you).

One of the keys to gaining consistent referrals is identifying and addressing all the customer touch points--steps in the customer life cycle that lead them to believe that your organization is one they can trust, buy from and eventually refer.

This is a subscriber-only article. Join Entrepreneur+ today for access

Learn More Log In

Most Popular

See all

Productivity

There's a Scientific Reason You Can't Stop Thinking About Unfinished Tasks. Learning to Harness That Energy Will Make You More Productive.

Why unfinished work captures our attention more than finished tasks, and how to leverage that psychological tendency for both personal and professional betterment.

By Aytekin Tank

Leadership

Here's How Critical Thinkers Unlock Unimaginable Success

On this episode of "The Jeff Fenster Show," Contrarian Thinking founder Codie Sanchez breaks down risk-taking, deal-making, and the personal mental processes that will help you achieve your goals.

By Jeff Fenster