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Vanishing Profits?

Don't call Ghostbusters; call a consultant.

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This story appears in the November 1999 issue of Entrepreneur. Subscribe »

It's probably entered your mind--and left it almost asquickly. are sluggish, quick fixes haven't worked, andyou're not sure where, or to whom, you can turn. Perhaps, youthink, a sales consultant could help you get to the bottom of yourproblems. Don't dismiss the idea outright; consider thepossible benefits of expert advice.

A good consultant can significantly improve a 'sales, whether it's by revitalizing a stagnant department orhelping a sales force crack into new markets. The trick is toselect the right person. In a field where, be told, anyonewho has sold newspapers or worked at a department store can claimto be a sales expert, that may be challenging--but the outcome mayvery well be worth the extra time and effort.

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