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Training Day

Need a sales trainer to whip your staff into shape? Here's how to find a winning coach.

This story appears in the October 2004 issue of Entrepreneur. Subscribe »

If your sales force is foundering, it may be time to bring in asales trainer. A sales trainer can fire up your team by teachingreal-world ways to close more deals. Here are a few tips forfinding a superlative sales coach for your team and yourbudget:

Put together a list ofvendors. As you do with other major investments, askcolleagues in similar industries for referrals. Alex Ramsey,founder and president of LodeStarUniversal in Dallas, which provides executive coaching andsales strategies, advises entrepreneurs to check out the National SpeakersAssociation, the American Society for Training & Development, or tocontact the author of an admired book on sales.

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