Timed Travel
Ever been to a city with those loaner bicycles? What if a company rented automobiles that way?
What: Rent cars by thehour
Who: Robin Chase ofZipcar
Where: Cambridge,Massachusetts
When: Started in 2000
Wallet: Projected $1.5 millionsales for 2001
A man looks around a parking lot, spots a green Volkswagen Bug,walks up to it and magically unlocks the door by placing a specialcard on the windshield. He slips in, and off he goes.
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