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Serial Starter Serial entrepreneurs reveal that growing and selling a company is a business in itself.

By Andrea Cooper

Opinions expressed by Entrepreneur contributors are their own.

Robin D. Richards used to dig through his daughter's backpack because he never knew when he'd find vital information from school buried in there on crumpled fliers.

There must be a better way for schools to communicate with parents, he thought. When he received a call from the school principal inviting parents to back-to-school night, he saw a business opportunity.

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