Should You Worry About Voice Search? With more people speaking into their devices, businesses need to rethink their websites.

Maybe you've seen the "OK Google" ads, where people open Google's app and conversationally ask what they once would have typed. ("OK, Google, what magazine has the best business advice?") Apple, Amazon and Microsoft have similar products, and voice searches are now growing. Pete Meyers, a marketing scientist for Seattle-based inbound marketing and analytics company Moz, says this little change may mean big things for your site -- so it's time to start planning.

1. Optimize for mobile.

If you haven't done that already, here's a good reminder: Do. It. Now. "Google wants and rewards websites that load quickly and instantly adapt to screen size with better search rankings," says Meyers. "And we expect Google to increase the advantage they give mobile-friendly sites in the coming months and years."