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Doing everything right with your marketing but failing to make the sale with your sales presentation is like hitting a baseball over the fence, then getting called out at home for failing to touch home plate. Ouch!
Guerrillas know that doing 99 percent of a job right is really doing that job poorly. They realize they have to do everything right because it's at presentation time when the rubber meets the road. If your presentation is poor, all prior marketing has been a waste of time, money and energy. Here are 10 guerrilla tips on how to make presentations that get you the business and help your other marketing pay off where it counts:
1. Qualify your prospects. When they sign on your dotted line, you both must gain. That will happen only if you're right for them and they're right for you. Chemistry counts in people-to-people and business-to-business bonds.
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