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Shut Up and Listen

Being a successful entrepreneur means knowing when it's best to let others do the talking.

This story appears in the September 2007 issue of Entrepreneur. Subscribe »

When I first decided to open my own business, my father taught me an important lesson: "The most effective way to grow your business is to let others do the talking." Through his business dealings, he had learned that entrepreneurs who practiced over-the-top self-

promotion rarely captured the attention of others. Potential associates assumed boastful people didn't need the strategies they had to offer.

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