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Enter the Wagon

Station wagons aren't just for families anymore. They're making a comeback--and packing a serious punch.

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This story appears in the January 2005 issue of Entrepreneur. Subscribe »

It's OK to drive a station wagon again. The tip-off: manyvehicle designers have recently crossed SUVs with wagon styling,easing away from the high-center-of-gravity and truck-platformedSUV toward the lower, car-based wagon. Entrepreneurs, inparticular, can benefit from the new vehicles. Weighing less than atruck for better fuel economy and providing more cargo area than asedan, most 2005 station wagons are classy workhorses.

The most interesting is Dodge's Magnum, a massive, full-sizewagon with an optional HEMI 340-horsepower V-8 engine (standard isa V-6), all-speed traction control, and a front end that looks likea . An imposing sight, the muscled-up, five-passenger Magnumhas a rear liftgate, provides 71.6 cubic feet of cargo space withthe rear seats folded down, and is surprisingly base-priced at$21,870. Transmission is a four-speed automatic with the V-6 and afive-speed manual transmission with the V-8 HEMI.

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