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So Long, Big Guys A handbag designer boosts profits--and its image--by shunning mass retail distribution.

By David Worrell

Opinions expressed by Entrepreneur contributors are their own.

Growth doesn't always bring profits, as Todd and Jan Haedrich have learned. After several years of doubling sales, the co-founders of Frenchtown, New Jersey, handbag-maker My Flat in London have put the brakes on sales to pursue better profitability.

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