Subscribe to Entrepreneur for $5

The Appeal of Fantasy Sports

For business owners, it's that they're recession-proof

This story appears in the August 2010 issue of Entrepreneur. Subscribe »

The National Football League officially kicks off its 2010 schedule Sept. 9, when the Minnesota Vikings take on defending champs the Saints. But the season unofficially launches weekend, when the growing ranks of the fantasy football faithful converge on bars, basements and barbecues across the nation for their annual league drafts. The latest Fantasy Trade Association data pegs the number of fantasy gamers in the U.S. and Canada at 30 million, and the industry continues to expand, embracing "sports" from mixed to reality TV shows. There's even a sitcom devoted to the hobby, FX's raunchy The League.

So far, fantasy gaming remains as recession-proof as the it mirrors: 8 percent of gamers plan to devote more time and energy to their fantasy team this year than in previous years, an FSTA survey found, and 71 percent say they will be just as committed as in 2009.

Continue reading this article - and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.

Entrepreneur Editors' Picks