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The Games People Play

Why social gaming matters to your business.

This story appears in the November 2010 issue of Entrepreneur. Subscribe »

Amy C. CosperChances are, your neighbors are doing it. Your parents may be doing it. Your kids are definitely doing it. And, right under your unsuspecting nose, your employees are doing it.

And, according to statistics, you are doing it, too. A productive activity? Maybe not. A rich business opportunity? Absolutely.

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