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Watch Now: How to Build Your Brand on LinkedIn LinkedIn can be a powerful tool for growth - but are you making the most of it?

By Jason Feifer

LinkedIn can be a powerful place to build a brand, but entrepreneurs may not be aware of all the strategic tools and tricks available on the platform. That's why we sat down with Ting Ba, group product manager for LinkedIn Marketing Solutions, to discuss all the things entrepreneurs should be doing on LinkedIn — but may not be aware of.

Brought to you by LinkedIn Marketing Solutions. When you market on LinkedIn, you reach customers who are ready to do business, wherever they happen to be. Do business where business is done.

In this conversation full of practical tips and tricks, Ba speaks with Entrepreneur editor in chief Jason Feifer. They discuss subjects like:

  • How to boost your posts' visibility. (Hint: It starts by asking a question.)
  • Why direct messages on the platform have quadrupled in the past few years.
  • How to use analytics to understand and engage your audience better.
  • A special tool that tells you what subjects your audience is most interested in right now, so you can join the conversation.
  • The importance of building a LinkedIn Page, rather than just having a personal profile.

Watch the video for all these tips and more!

Jason Feifer

Entrepreneur Staff

Editor in Chief

Jason Feifer is the editor in chief of Entrepreneur magazine and host of the podcast Problem Solvers. Outside of Entrepreneur, he is the author of the book Build For Tomorrow, which helps readers find new opportunities in times of change, and co-hosts the podcast Help Wanted, where he helps solve listeners' work problems. He also writes a newsletter called One Thing Better, which each week gives you one better way to build a career or company you love.

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