HEC Paris in Qatar
Leadership
Follow The Leader: Laoucine Kerbache, Dean and CEO, HEC Paris in Qatar
Kerbache is very tuned in on the changing dynamics of the Middle East economies, and is keen on having his organization cater to the specific needs of this particular region.
Marketing
Marketing To A High-End Consumer, Using The Luxury Strategy
The luxury strategy aims at creating the highest brand value and pricing power by leveraging all intangible elements of singularity- i.e. time, heritage, country of origin, craftsmanship, man-made, small series, prestigious clients, etc.
Technology
A Bright Future For Sustainable Energy Technologies
Business opportunities for entrepreneurs arise as renewable energies come under the spotlight in the GCC
Growth Strategies
Educating Execs: HEC Paris in Qatar
In 2014, the Financial Times ranked HEC Paris as #1 in the world for Executive Education.