How to Win Over Investors, Buyers and Team Members Using the 7 Principles of Influence, you'll discover how to increase your selling ability and leverage charisma to forge new genuine partnerships.

Originally aired Feb 12, 2019

We’ve all encountered people who control the conversation in a seemingly effortless way. They’re able to raise money or close sales deals with the power of their charisma. Some people believe it’s just a God-given gift, but the good news is that there are proven ways to increase your power of influence. And by learning these techniques, you'll improve your sales, get more investment and become a stronger leader within your team.

Key takeaways:

  • Use the 7 Principles of Influence to increase your selling ability
  • Framework for preparing for investor and sales meetings
  • Become more charismatic by combining strength with warmth
  • Leverage storytelling to create a pitch that sticks in long-term memory

Upcoming Webinar

Marketing

How to Build a Personal Brand That Grows Your Business

In this live session, discover how our guest built a personal brand that fueled a near-$100M acquisition, then leveraged that same trust to launch his next venture into 1,400+ stores. Register now!

Running a Business

5 Leadership Strategies from Someone Who Rescued His Business from the Brink of Collapse

Join us for this free webinar to learn how to lead a company through turbulence and find success on the other side.

Marketing

How to Use Press & PR to Grow Faster Without a Big Budget

Get a step‑by‑step playbook for turning press coverage into one of your most powerful growth channels—without relying on a big ad budget. In this live session, Pace PR founder Annie Scranton breaks down exactly how to win earned media, boost credibility, and drive customers using the same strategies top brands use every day.​

Running a Business

How Recent Tax Changes Create New Opportunities for Solopreneurs and Small-Business Owners

Join us for a free webinar with Lisa Greene-Lewis, Principal Communications Manager and tax expert at Intuit TurboTax.

Running a Business

How Restaurant Owners Can Win Back Profits in 2026

Learn how successful restaurant owners are adapting and thriving, using strategies ranging from menu overhauls to new marketing tactics to technology-driven dining experiences that give a competitive edge.

Starting a Business

On Demand: How a Restaurant is Made

Opening a restaurant? Get insights and advice from chefs Rasheeda Purdie and Tom Colicchio on a bonus video episode of The Build, brought to you by TILIT and Square. Watch now.