How to Create a Compact Marketing Plan
Marketing

How to Create a Compact Marketing Plan

Description

Originally aired May 28, 2019

In this session, entrepreneurs will work on developing a compact marketing plan for their businesses. A marketing plan is a tool used to lay out the strategy for your marketing activities. This workshop will break the daunting task of creating a marketing plan into bite-sized chunks, providing you with a useful tool to identify, attract and take care of your target customers.

We'll work on outlining your business' target market, craft your message to them and identify how you'll reach them. Next, we'll outline your lead capture system and pinpoint your lead nurturing and conversion strategy. After that, we'll discuss customer retention, including your plan for delivering exceptional customer service, increasing customer lifetime value and asking for referrals. We'll also break each area down into action steps to execute each phase.

You'll hear from Dr. Charlene Walters, an author, entrepreneur, business and branding mentor, and Vice Provost of Strayer University's Digital Entrepreneurship MBA program, and utilize a worksheet to help create your own compact marketing plan.

Key Takeaways:

  • Pinpointing your Target Market and refining your message to them
  • Developing a plan for lead capture and nurture
  • The creation of a compact marketing plan
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Speakers

Entrepreneurship Coach, Business & Branding Mentor, Author, Speaker, Executive

Need a mentor, accountability partner or co-strategist? Charlene Walters is a Business/Branding expert who developed a Digital Entrepreneurship MBA program. She is also an entrepreneur and has held a variety of sales, management and marketing roles at startups and larger corporations. Charlene enjoys combining her knowledge and love of marketing and business strategy with her passion for innovation and desire to help others succeed. Her biggest fulfillment comes from working one on one with entrepreneurs to launch their startups, hone their personal brands and further their business strategies and entrepreneurial goals. 

Charlene is also the author of The Startup Within- the smart girl’s guide to launching her inner entrepreneur, a guidebook for entrepreneurs and aspiring entrepreneurs to develop the mindset needed to successfully launch and grow their businesses, and Own Your Other, a memoir about overcoming tragedy/loss and moving forward in life based on her own personal experience. As part of that, she serves as a speaker and mentor to others, and writes and contributes to numerous publications on business and motivational topics.

Charlene also specializes in curriculum and content creation, thought leadership development, and social media and business startup/growth strategies. She has created and taught numerous business/marketing courses and workshops and mentored many entrepreneurs and innovators.

Charlene completed a BA in English at The University of Connecticut, an MBA/Management at St. Thomas University, and a PhD in Business Administration/Marketing at Northcentral University where she researched Consumer Internet Behavior and analyzed why consumers choose to make purchases on one site versus another.

Charlene lives in Charlotte, North Carolina and is a writer, entrepreneur, life enthusiast and mother of two. She looks forward to helping you achieve your business and personal goals. 

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