How to Get Media Coverage
Marketing

How to Get Media Coverage

Description

Originally aired May 22, 2019

Every entrepreneur wants press, but few understand how to reach out to a reporter and frame their story in a way that'll get attention. Journalists are like customers and investors: Before reaching out to them, you must understand what they want and how you can provide it. In this workshop, Entrepreneur magazine editor-in-chief Jason Feifer digs into his career -- and his inbox! -- to provide a useful and revealing guide to what journalists think, what they're looking for, and how to develop a press strategy that really works.

Key Takeaways:

  • Understand how a journalist thinks and what they’re looking for
  • Strategize the media attention that will be most valuable to you
  • Write better pitch emails
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Speakers

Editor in Chief

Jason Feifer is the editor in chief of Entrepreneur magazine and host of the podcast Problem Solvers, which about entrepreneurs solving unexpected problems in their business. Outside of Entrepreneur, he is the author of the forthcoming book Build For Tomorrow: An Action Plan For Embracing Change, Adapting Fast, and Future-Proofing Your Career, as well as the host of the podcast Build For Tomorrow (yes, same name as the book), which is about the smartest solutions to our most misunderstood problems. He writes a newsletter about how to find opportunity in change.

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