How to Get Media Coverage
Marketing

How to Get Media Coverage

Description

Originally aired May 22, 2019

Every entrepreneur wants press, but few understand how to reach out to a reporter and frame their story in a way that'll get attention. Journalists are like customers and investors: Before reaching out to them, you must understand what they want and how you can provide it. In this workshop, Entrepreneur magazine editor-in-chief Jason Feifer digs into his career -- and his inbox! -- to provide a useful and revealing guide to what journalists think, what they're looking for, and how to develop a press strategy that really works.

Key Takeaways:

  • Understand how a journalist thinks and what they’re looking for
  • Strategize the media attention that will be most valuable to you
  • Write better pitch emails
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Speakers

Editor-in-Chief
Jason Feifer is the editor-in-chief of Entrepreneur magazine, and the host of two podcasts: Problem Solvers, about entrepreneurs solving unexpected problems in their business, and Pessimists Archive  a history of unfounded fears of innovation. He’s @heyfeifer on Twitter and Instagram.

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