Franchising Best Practices and Growth Strategies
Running a Business

Franchising Best Practices and Growth Strategies


Originally aired Jun 13, 2019

Rick Grossmann, author of Entrepreneur's Franchise Bible, will unpack the franchise industry's best practices and some of his proprietary growth and operational strategies. This session is appropriate for franchisors as well as individuals who want to franchise a business or purchase a franchise.

Mr. Grossmann will include stories and case studies from his current portfolio of franchise clients for real-world applications. Rick serves as an executive coach to a variety of franchise executives and franchise owners across the country. His goal is always to increase efficiencies and profitability by applying Franchise Bible fundamentals such as the "Upside Down Pyramid" and "Three Lens" strategies.

Key Takeaways:

  • Discover how franchise leadership will determine the success of a franchise organization.
  • Learn how the proper implementation of best practices and strategies increases profits and franchise owner satisfaction.
  • Understand why organizations need to appeal to the millennial generation to continue to grow and thrive.
  • Discover why franchise organizations need to evolve with changes in the market place.


Franchise Bible Author, Speaker and Coach

Rick has been involved in the franchise industry since 1994. He franchised his first company and grew it to 49 locations in 19 states during the mid to late 1990s. He served as the Chief Executive Officer and primary trainer focusing on franchise owner relations and creating tools and technologies to increase franchisee success.

Rick developed and launched his second franchise organization in 2003. He led this company as the CEO and CMO growing to over 150 locations in less than three years. He developed the high tech/high touch franchise recruiting and sales system.

Both companies achieved ranking on Entrepreneur Magazine’s Franchise 500 List. During this period Rick served as a business and marketing consultant to small business and multimillion dollar enterprises. He also consulted with franchise owners and prospective franchisees, franchisors, and companies seeking to franchise around the world.

Rick is the Author of Entrepreneur Magazine's Franchise Bible series and his 9th Edition was released worldwide in April of 2021.  He also is a contributing author to Entrepreneur Magazine and other industry publications on the subject of franchising and business.

He currently heads up the Entrepreneur Franchise Advisors program, serves as an executive coach and strategist for multiple franchise clients and is the co-host of the Franchise Bible Coach Radio Podcast with Rick and Rob.

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