Instagram Stories: Building Your Brand Through Authenticity

Instagram Stories: Building Your Brand Through Authenticity


Originally aired Jun 26, 2019

Curious about using Instagram Stories for your business, but not sure where to start? This session will teach you how to attract your ideal audience, boost your engagement and get more conversions. Get your need-to-know questions answered live by an industry expert.

With Instagram Stories you’re free to share raw, in-the-moment content and connect on a deeper level with your audience.

Key takeaways:

  • Create outstanding stories that people will watch to the end
  • A simple formula to use every time you post
  • How to use stories to grow your Instagram following
  • How to create unique content that isn't boring
  • How to use polls, questions and stickers effectively
  • Design tricks and tips to stand out from the crowd


Founder & CEO of Millennial Marketing Group, Former VP of Jerry Media
Jon Horowitz is a digital marketing consultant based in New York City. After graduating from Cornell University’s School of Hotel Administration, Jon joined early stage startups and succeeded in growing multiple marketplaces from their launch. In his next role, Jon served as Vice President of Jerry Media, an influencer marketing agency that owns notable Instagram accounts like @f*ckjerry and @beigecardigan. He expanded the agency into a full service digital agency with a content creation arm designed for the needs of social media. His clients included companies of all sizes including General Mills, Viacom, Subway, Uniqlo, Bonobos, Puma and many more. Most notably, Jon won a Shorty Award for Native Advertising for his viral campaign for GMI brand, Fruit by the Foot. Currently, Jon serves as Founder and CEO of Millennial Marketing Group, an agency designed to help brands with social media, influencer and content marketing. Additionally, Jon has been a guest speaker at NYU, Cornell and served on panels to share his expertise on influencer marketing.

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