How to Squeeze in Your Side Hustle
Starting a Business

How to Squeeze in Your Side Hustle


Originally aired Aug 29, 2019

Hustle more. Stress less.

According to recent statistics, more than 44 million Americans have a side hustle. In this session, current and future side hustlers will work on identifying goals and opportunities related to growing their side business. They’ll also complete a worksheet to help pinpoint areas where they can maximize their passive income while catering to their strengths.

Planning is a big part of your side hustle success. We’ll show you how create a strategy that breaks your goal attainment down into phases. You’ll work on an agenda to maximize your daily routine while allowing plenty of time for both your day job and your side hustle.

You'll hear from Dr. Charlene Walters -- author, entrepreneur, business and branding mentor, digital entrepreneurship MBA leader -- and utilize a worksheet to help with maximizing your side hustle.

Key Takeaways:

  • An outline of the goals, interests and opportunities related to your side hustle.
  • A worksheet to identify methods to maximize time and increase passive income.
  • Development of a step-by-step action plan to turn your side hustle dreams into a reality.


Entrepreneurship Coach, Business & Branding Mentor, Author, Speaker, Executive

Need a mentor, accountability partner or co-strategist? Charlene Walters is a Business/Branding expert who developed a Digital Entrepreneurship MBA program. She is also an entrepreneur and has held a variety of sales, management and marketing roles at startups and larger corporations. Charlene enjoys combining her knowledge and love of marketing and business strategy with her passion for innovation and desire to help others succeed. Her biggest fulfillment comes from working one on one with entrepreneurs to launch their startups, hone their personal brands and further their business strategies and entrepreneurial goals. 

Charlene is also the author of Launch Your Inner Entrepreneur: 10 Mindset Shifts for Women to Take Action, Unleash Creativity and Achieve Financial Success,  a guidebook for entrepreneurs and aspiring entrepreneurs to develop the mindset needed to successfully launch and grow their businesses, and Own Your Other, a memoir about overcoming tragedy/loss and moving forward in life based on her own personal experience. As part of that, she serves as a speaker and mentor to others, and writes and contributes to numerous publications on business and motivational topics.

Charlene also specializes in consulting, curriculum and content creation, thought leadership development, and social media and business startup/growth strategies. She has created and taught numerous business/marketing courses and workshops and mentored many entrepreneurs and innovators.

Charlene completed a BA in English at The University of Connecticut, an MBA/Management at St. Thomas University, and a PhD in Business Administration/Marketing at Northcentral University where she researched Consumer Internet Behavior and analyzed why consumers choose to make purchases on one site versus another.

Charlene lives in Charlotte, North Carolina and is a writer, entrepreneur, life enthusiast and mother of two. She looks forward to helping you achieve your business and personal goals. 

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