How to Build Products People Actually Care About
Starting a Business

How to Build Products People Actually Care About


Originally aired Sep 25, 2019

Join us for this free webinar, How to Build Products People Actually Care About. In this session, Daniel Kane describes his personal journey as an entrepreneur and how a rubber band inspired him to launch his accessories company The Ridge. Today, the company earns eight-figure revenues with its flagship product The Ridge Wallet sitting in over one million pockets worldwide.

The Ridge was founded by Kane after he became tired of bulky wallets ruining his jeans and adding bulk to pockets. Finding no solutions for a better, slimmer wallet--and not wanting to continue using the rubber band he was using to hold his belongings together--he designed his own solution and launched a Kickstarter campaign out of his dorm room to bring it to life.

Kane will speak to how he has scaled the business without traditional venture capital funding, how he manages his team (which includes his father and sister), and more.

Key Takeaways:

  • Discover how to determine market opportunities and turn product ideas into tangible products.
  • Learn how to scale a business without traditional VC, and how to navigate alternative solutions like crowdfunding campaigns.
  • Uncover tips for working with friends and family and why hiring those closest to you can be the key to building a successful venture.


Business Development Expert-in-Residence
Terry Rice is the Business Development Expert-in-Residence at Entrepreneur. As the founder of Terry Rice Consulting, he helps entrepreneurs monetize their knowledge without sacrificing their health, family or personal interests. His previous experience includes consulting roles at both Adobe and Facebook.

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