How to Build and Launch a Successful Online Course

How to Build and Launch a Successful Online Course

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60 Min
Originally aired Dec 05, 2019

Building an online course is a great way to share and scale your knowledge across a large audience. Generating passive income is a dream of many entrepreneurs and side hustlers. However, the "if you build it, they will come" approach doesn't quite apply in this situation.

Join this session to learn the key steps you must take before, during, and after creating your online course. Spoiler alert, you should never build a course without surveying your audience first.

During this conversation, Jess Catorc will share valuable tips she has uncovered as the Head of Partnerships at Teachable.

Key Takeaways:

  • Learn how to determine what content your audience is interested in
  • Discover how to perform lead generation and pre-sales of your course
  • Leverage tools and templates to streamline the course creation process
  • Determine how to best launch and market your course


About This Webinar

During a workshop subject matter experts will deliver structured content along with additional resources for independent study. These sessions may also include interactive elements such as group and individual projects. All workshops will incorporate Q&A sections. Although not required, participants can maximize their experience by doing some research ahead of time, and coming prepared with specific questions.


Entrepreneur and website coach; Founder of the DIY Website Academy

Jess Catorc is an award-winning brand strategist that has helped thousands of entrepreneurs and startups expand their reach and revenue online. She’s been featured in Forbes, Entrepreneur, Inc., The Huffington Post, the ABC television network, and in 2019 was awarded both a Telly and Stevie award for her work.

As a creative video producer, Catorc has developed a unique method using video in outreach and to increase brand awareness. Former Executive Producer of The Oprah Winfrey Show, Co-President of Harpo Studios and OWN, Sheri Salata, has also praised Jess as “a genius talent and bonafide star.”

As a seasoned public speaker and interviewer, Catorc has spoken at events around the world including Google Campus (UK), Karlie Kloss’s coding bootcamp, Airbus (Toulouse, France), and Sound Education FM hosted at Harvard University. She’s also the host of Teachable’s annual virtual summits (with 60,000+ registrants) and over the years has interviewed the likes of Seth Godin, Marie Forleo (award-winning entrepreneur, listed in Oprah’s SuperSoul100), Kim Coles (In Living Single, In Living Color), Lisa Nichols (New York Times best-selling author), Jordan Harbinger, and Neil Patel to name a few.

Jess was selected as a leading expert to judge the 18th Generation of Start-up Chile (an initiative of the Chilean government that offers $30k equity-free funding to 100 international startups), and the International Business Awards for the Marketing/Video category.

Jess is currently serving as the Head of Partnerships at Teachable in New York City.

Digital Marketing Expert-in-Residence, Entrepreneur
Terry Rice is the Digital Marketing Expert-in-Residence at Entrepreneur. His experience includes consulting roles at both Adobe and Facebook. In addition to working with established companies, he serves as a startup mentor at organizations including Techstars and the NYU Entrepreneurial Institute.

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