Instagram 101: How to Craft the Perfect Profile
Social Media

Instagram 101: How to Craft the Perfect Profile


Originally aired Apr 30, 2020

Did you know the moment someone looks at your Instagram, they immediately form an opinion based on your profile picture, bio, and what the rest of your feed looks like?

First impressions are just as important online as they are offline. When meeting someone in the physical world, they can gauge how they feel about you in a matter of seconds. In the digital world, it’s even less. Think of your Instagram bio like your digital business card—it’s a way to tell people exactly who you are and what you can do for them.

You might be thinking, There’s so much to know about me. How am I supposed to narrow it all down?

Don’t worry! In this webinar, you’ll learn how to craft the perfect Instagram profile so your message is CLEAR and not confusing.

Key Takeaways:

  • Discover how to select the perfect profile picture.
  • Learn how to craft an Instagram bio that converts visitors into followers.
  • Get tips on how to choose the perfect username.
  • Design an Instagram feed that matches your brand’s aesthetic.
  • Optimize your highlights to position yourself as THE expert in your niche.
  • Learn all of my secret Instagram best-practices.


Personal Brand Strategist

Anna Vatuone is a personal brand strategist based in the Bay Area, California. She works with entrepreneurs and executives across industries to help them clarify their mission, optimize their digital assets, and convey their personal story in a way that moves decision-makers. She’s the host of The Personal Branding Podcast, where you’ll find actionable advice, expert guest interviews, and thought-provoking discussion on how to build a personal brand.

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