How To Start Building Your Franchise Organization
Running a Business

How To Start Building Your Franchise Organization

Description

Originally aired Apr 05, 2021

Interested in franchising your business but curious to know what the process is like? The “building” phase is an initial step in the franchising process and an important one, but it can sometimes seem daunting. You may not know how much time to commit to this stage in the process, which resources can best help you and your team, or what you should even be “building.”

Fortunately, our experts, Rick Grossmann and Rob Gandley, have 30 years of franchising experience and know exactly what to expect during this period in your franchising journey.

Join us for the second episode of our four-part How To Grow Your Business Through Franchising webinar series. Once again, Jason Feifer, the editor in chief of Entrepreneur, will sit down with Grossmann and Gandley to discuss where your focus should be during this phase, plus, they will also

  • Share tips for how to get through the building stage with ease
  • Lay out the assets you’ll need to provide franchise owners with
  • Teach you how to onboard new franchise owners
  • Show you how to grow your franchise through incentives, rewards programs, and more

Rick Grossmann has been involved in the franchise industry since 1994. He franchised his first company and grew it to 49 location in 19 states during the mid to late 1990s. He served as the Chief Executive Officer and primary trainer focusing on franchise owner relations and creating tools and technologies to increase franchisee success.

Rob Gandley is currently Franchise Bible Coach's lead Martech Consultant and Chief Digital Officer. Prior to Franchise Bible Coach, Gandley was Partner & VP of Sales at SeoSamba, a digital marketing SaaS provider and agency.  During his time as VP of Sales, he oversaw the company's expansion into the Franchise industry which doubled the company's revenues in 4 years. In 2019 while at SeoSamba, Gandley launched two franchise marketing radio programs that bring the Franchise industry's best entrepreneurs to a growing audience of business-minded professionals. 

Speakers

Franchise Bible Author, Speaker and Coach

Rick has been involved in the franchise industry since 1994. He franchised his first company and grew it to 49 locations in 19 states during the mid to late 1990s. He served as the Chief Executive Officer and primary trainer focusing on franchise owner relations and creating tools and technologies to increase franchisee success.

Rick developed and launched his second franchise organization in 2003. He led this company as the CEO and CMO growing to over 150 locations in less than three years. He developed the high tech/high touch franchise recruiting and sales system.

Both companies achieved ranking on Entrepreneur Magazine’s Franchise 500 List. During this period Rick served as a business and marketing consultant to small business and multimillion dollar enterprises. He also consulted with franchise owners and prospective franchisees, franchisors, and companies seeking to franchise around the world.

Rick is the Author of Entrepreneur Magazine's Franchise Bible series and his 9th Edition was released worldwide in April of 2021.  He also is a contributing author to Entrepreneur Magazine and other industry publications on the subject of franchising and business.

He currently heads up the Entrepreneur Franchise Advisors program, serves as an executive coach and strategist for multiple franchise clients and is the co-host of the Franchise Bible Coach Radio Podcast with Rick and Rob.

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