How to Support Your Franchisees & Grow Your Franchise Organization
Running a Business

How to Support Your Franchisees & Grow Your Franchise Organization

Description

Originally aired Apr 19, 2021

After deciding to become a franchisor, building your franchise organization, and selling to franchise owners, what comes next? This is an exciting stage in the process—it’s the expansion phase. 

To yield healthy growth, you’ll need to treat your franchise organization as you would any new endeavor. You’ll need to nurture your organization and support your franchisees. Fortunately, Rick Grossmann and Rob Gandley, who have 30 years of franchising experience, know exactly what’s required to expand your business. 

Join us for the fourth and final episode of How To Grow Your Business Through Franchising webinar series to discover the last step in the franchising process. Once again, Jason Feifer, the editor in chief of Entrepreneur, will sit down with Grossmann and Gandley to discuss:

  • What happens during this phase of the franchising process
  • How you can support your franchisees as your business grows
  • What types of systems and processes do you need to establish to ensure the growth of your organization
  • Why hockey stick growth should be your goal

Rick Grossmann has been involved in the franchise industry since 1994. He franchised his first company and grew it to 49 location in 19 states during the mid to late 1990s. He served as the Chief Executive Officer and primary trainer focusing on franchise owner relations and creating tools and technologies to increase franchisee success.

Rob Gandley is currently Franchise Bible Coach's lead Martech Consultant and Chief Digital Officer.  Prior to Franchise Bible Coach, Gandley was Partner & VP of Sales at SeoSamba, a digital marketing SaaS provider and agency.  During his time as VP of Sales, he oversaw the company's expansion into the Franchise industry which doubled the company's revenues in 4 years. In 2019 while at SeoSamba, Gandley launched two franchise marketing radio programs that bring the Franchise industry's best entrepreneurs to a growing audience of business-minded professionals. 

Speakers

Franchise Bible Author, Speaker and Coach

Rick has been involved in the franchise industry since 1994. He franchised his first company and grew it to 49 locations in 19 states during the mid to late 1990s. He served as the Chief Executive Officer and primary trainer focusing on franchise owner relations and creating tools and technologies to increase franchisee success.

Rick developed and launched his second franchise organization in 2003. He led this company as the CEO and CMO growing to over 150 locations in less than three years. He developed the high tech/high touch franchise recruiting and sales system.

Both companies achieved ranking on Entrepreneur Magazine’s Franchise 500 List. During this period Rick served as a business and marketing consultant to small business and multimillion dollar enterprises. He also consulted with franchise owners and prospective franchisees, franchisors, and companies seeking to franchise around the world.

Rick is the Author of Entrepreneur Magazine's Franchise Bible series and his 9th Edition was released worldwide in April of 2021.  He also is a contributing author to Entrepreneur Magazine and other industry publications on the subject of franchising and business.

He currently heads up the Entrepreneur Franchise Advisors program, serves as an executive coach and strategist for multiple franchise clients and is the co-host of the Franchise Bible Coach Radio Podcast with Rick and Rob.

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