How to Recruit and Onboard Franchise Owners
Running a Business

How to Recruit and Onboard Franchise Owners

Description

Originally aired Apr 12, 2021

What does any good franchise organization recipe call for? Franchisees—the meat and potatoes of your business. Franchisees are fundamentally important to the foundation of your franchise locations. Not only do these owners ensure that your franchises are running smoothly, but they also help you expand your business. 

Join us for the third episode of our four-part How To Grow Your Business Through Franchising webinar series to learn all about the process of finding your franchise owners. Once again, Jason Feifer, the editor in chief of Entrepreneur, will sit down with our experts, Rick Grossmann and Rob Gandley, who have 30 years of franchising experience. Together, they’ll discuss:

  • What happens during the recruiting and on-boarding phase of the franchising process
  • How the first franchisees you hire will be different from franchisees who sign on at a later time
  • Where your focus should be during this stage of the process
  • How to identify the ideal franchisee candidate

Rick Grossmann has been involved in the franchise industry since 1994. He franchised his first company and grew it to 49 location in 19 states during the mid to late 1990s. He served as the Chief Executive Officer and primary trainer focusing on franchise owner relations and creating tools and technologies to increase franchisee success.

Rob Gandley is currently Franchise Bible Coach's lead Martech Consultant and Chief Digital Officer.  Prior to Franchise Bible Coach, Gandley was Partner & VP of Sales at SeoSamba, a digital marketing SaaS provider and agency.  During his time as VP of Sales, he oversaw the company's expansion into the Franchise industry which doubled the company's revenues in 4 years. In 2019 while at SeoSamba, Gandley launched two franchise marketing radio programs that bring the Franchise industry's best entrepreneurs to a growing audience of business-minded professionals. 

Speakers

Franchise Bible Author, Speaker and Coach

Rick has been involved in the franchise industry since 1994. He franchised his first company and grew it to 49 locations in 19 states during the mid to late 1990s. He served as the Chief Executive Officer and primary trainer focusing on franchise owner relations and creating tools and technologies to increase franchisee success.

Rick developed and launched his second franchise organization in 2003. He led this company as the CEO and CMO growing to over 150 locations in less than three years. He developed the high tech/high touch franchise recruiting and sales system.

Both companies achieved ranking on Entrepreneur Magazine’s Franchise 500 List. During this period Rick served as a business and marketing consultant to small business and multimillion dollar enterprises. He also consulted with franchise owners and prospective franchisees, franchisors, and companies seeking to franchise around the world.

Rick is the Author of Entrepreneur Magazine's Franchise Bible series and his 9th Edition was released worldwide in April of 2021.  He also is a contributing author to Entrepreneur Magazine and other industry publications on the subject of franchising and business.

He currently heads up the Entrepreneur Franchise Advisors program, serves as an executive coach and strategist for multiple franchise clients and is the co-host of the Franchise Bible Coach Radio Podcast with Rick and Rob.

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