Influencer Marketing on Social
Social Media

Influencer Marketing on Social


Originally aired May 09, 2019

Influencer marketing is a hot topic. With content creators having their own distribution networks, influencer marketing can be an effective way to promote your business. We will cover how to work with influencers properly to see the best results and determine appropriate levels of compensation. 

Key Takeaways:

  • Understand how to identify influencers that align with your brand and audience
  • Learn the best practices for activating and managing influencers
  • Discover how to measure the results from influencer campaigns
  • Determine appropriate levels of compensation


Founder & CEO of Millennial Marketing Group, Former VP of Jerry Media
Jon Horowitz is a digital marketing consultant based in New York City. After graduating from Cornell University’s School of Hotel Administration, Jon joined early stage startups and succeeded in growing multiple marketplaces from their launch. In his next role, Jon served as Vice President of Jerry Media, an influencer marketing agency that owns notable Instagram accounts like @f*ckjerry and @beigecardigan. He expanded the agency into a full service digital agency with a content creation arm designed for the needs of social media. His clients included companies of all sizes including General Mills, Viacom, Subway, Uniqlo, Bonobos, Puma and many more. Most notably, Jon won a Shorty Award for Native Advertising for his viral campaign for GMI brand, Fruit by the Foot. Currently, Jon serves as Founder and CEO of Millennial Marketing Group, an agency designed to help brands with social media, influencer and content marketing. Additionally, Jon has been a guest speaker at NYU, Cornell and served on panels to share his expertise on influencer marketing.

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