Personal Branding for Entrepreneurs
Personal Growth

Personal Branding for Entrepreneurs

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60 Min
Originally aired Mar 26, 2019

In this session, entrepreneurs will work on a "Personal Branding Action Plan" to identify their keywords, value proposition, and branding and networking goals. You'll hear from Dr. Charlene Walters, Vice Provost of Strayer University's Digital Entrepreneurship MBA program, and utilize a worksheet to help put these plans into action. You'll also create your own elevator pitch and learn how to apply six life lessons towards your entrepreneurial journey.

Key Takeaways:

  • Development of a Personal Branding Action Plan
  • Crafting your Elevator Pitch
  • Defining your Value Proposition Statement

About This Webinar

During a workshop subject matter experts will deliver structured content along with additional resources for independent study. These sessions may also include interactive elements such as group and individual projects. All workshops will incorporate Q&A sections. Although not required, participants can maximize their experience by doing some research ahead of time, and coming prepared with specific questions.


Author, Speaker, Entrepreneurship/Motivational Coach, Personal Branding Mentor, Higher Ed. Executive

Charlene Walters is an executive and Business and Branding mentor who developed and leads a Digital Entrepreneurship MBA program. She enjoys combining her knowledge and love of Marketing/Branding with her passion for innovation and desire to help others succeed. Her biggest fulfillment comes from working one on one with entrepreneurs to hone their personal brands and further their business strategies. Charlene is also the author of Own Your Other a memoir about overcoming tragedy/loss and moving forward in life based on her own personal experience. As part of that, she serves as a motivational speaker and coach and to others.

Charlene also specializes in content creation, thought leadership development and video/script/curriculum development. She has created and taught numerous Business/Marketing courses and workshops, and has also held a variety of Sales, Management and Marketing roles at startups and larger corporations.

Charlene completed a BA in English at The University of Connecticut, an MBA/Management at St. Thomas University, and a PhD in Business Administration/Marketing at Northcentral University. Her doctoral research involved Consumer Internet Behavior and analyzing why consumers choose to make purchases on one site versus another.

Charlene currently lives in Charlotte, North Carolina and is a writer, entrepreneur, life enthusiast and mother of two.

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