Personal Branding for Entrepreneurs
Personal Growth

Personal Branding for Entrepreneurs

Description

Originally aired Mar 26, 2019

In this session, entrepreneurs will work on a "Personal Branding Action Plan" to identify their keywords, value proposition, and branding and networking goals. You'll hear from Dr. Charlene Walters, Vice Provost of Strayer University's Digital Entrepreneurship MBA program, and utilize a worksheet to help put these plans into action. You'll also create your own elevator pitch and learn how to apply six life lessons towards your entrepreneurial journey.

Key Takeaways:

  • Development of a Personal Branding Action Plan
  • Crafting your Elevator Pitch
  • Defining your Value Proposition Statement
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Speakers

Entrepreneurship Coach, Business & Branding Mentor, Author, Speaker, Executive

Need a mentor, accountability partner or co-strategist? Charlene Walters is a Business/Branding expert who developed a Digital Entrepreneurship MBA program. She is also an entrepreneur and has held a variety of sales, management and marketing roles at startups and larger corporations. Charlene enjoys combining her knowledge and love of marketing and business strategy with her passion for innovation and desire to help others succeed. Her biggest fulfillment comes from working one on one with entrepreneurs to launch their startups, hone their personal brands and further their business strategies and entrepreneurial goals. 

Charlene is also the author of The Startup Within- the smart girl’s guide to launching her inner entrepreneur, a guidebook for entrepreneurs and aspiring entrepreneurs to develop the mindset needed to successfully launch and grow their businesses, and Own Your Other, a memoir about overcoming tragedy/loss and moving forward in life based on her own personal experience. As part of that, she serves as a speaker and mentor to others, and writes and contributes to numerous publications on business and motivational topics.

Charlene also specializes in curriculum and content creation, thought leadership development, and social media and business startup/growth strategies. She has created and taught numerous business/marketing courses and workshops and mentored many entrepreneurs and innovators.

Charlene completed a BA in English at The University of Connecticut, an MBA/Management at St. Thomas University, and a PhD in Business Administration/Marketing at Northcentral University where she researched Consumer Internet Behavior and analyzed why consumers choose to make purchases on one site versus another.

Charlene lives in Charlotte, North Carolina and is a writer, entrepreneur, life enthusiast and mother of two. She looks forward to helping you achieve your business and personal goals. 

Live and Upcoming View Schedule