How to Start, Scale and Sell Your Business to a Private or Publicly-Traded Company
Starting a Business

How to Start, Scale and Sell Your Business to a Private or Publicly-Traded Company


Originally aired Apr 18, 2019

Imagine what it would feel like to receive a check for $1 million, $5 million, $10 million or $100 million the day you sell your business. One of the best experiences of any entrepreneur's life is the opportunity to finally have the lifestyle they've always dreamed of. Not to mention freedom of time, money, relationships and purpose. So...what does it take to start, scale and sell your company privately or publicly? What do buyers look for? What do you need to do, and what do you need to prepare, even if you aren't thinking about building a business that's designed to sell?

That's exactly what you're going to learn in this session with Mike Koenigs, a serial entrepreneur who's built and sold four businesses, two to publicly traded companies over the past 30 years of his career. Mike will share some of his biggest secrets for starting, scaling and selling a business, and how to avoid common pitfalls and traps most business owners make. Whether you’re a seasoned business owner dreaming of an exit, or you're still at the beginning stages, this session is for you.

Key Takeaways:

  • The mindset you need to adopt to create a business with an exit in mind
  • How to position your business for an exit
  • The pitfalls and traps most business owners make
  • How to deal with partners
  • Deal structures that pay you more money
  • The biggest mistake Mike made that cost him over $8 Million in one business sale
  • The best ways to increase the value of your business quickly
  • Timing -- when should you sell (or not)


Advisor to Tony Robbins, Dave Asprey, Paula Abdul, Darren Hardy, Peter Diamandis, Richard Dreyfuss, Brian Tracy and You!

The best way to “meet” Mike is by watching his short “Sizzle Reel”, narrated by Tony Robbins at

Mike Koenigs helps business owners and entrepreneurs get paid for BEING, instead of DOING by becoming Transformational Business Influencers, authorities and thought-leaders to create impact, income and a great lifestyle.

His companies have helped over 57,000 customers in 121 countries get noticed, amplify their message, create awareness, productize their knowledge, become bestselling authors, in-demand speakers and media masters who get attention and engagement while increasing their income with integrity and authenticity.

He's helped over 1,800 business owners become bestselling authors with his "Publish and Profit" system. His M.A.P. (Mentor Advisor Partner) Program helps business owners reinvent themselves, their businesses, increase their income and status.

Mike is a 13-time #1 bestselling author, “Marketer of the Year”, serial entrepreneur, investor, filmmaker, international speaker and patented inventor. He built and sold two businesses Traffic Geyser and Instant Customer to publicly-traded companies. His first exit, Digital Cafe, was sold to the publicly-traded Interpublic Group.

He co-hosts the "Capability Amplifier" podcast with Strategic Coach founder, Dan Sullivan. The show focuses on elevating and amplifying your value in any industry, anywhere in the world so that you can command the highest prices and get paid for who you are, not what you do…

A passionate philanthropist, Mike has raised over $2.6mm for the “Just Like My Child” foundation.

He's outspoken about health, medicine and human longevity. A stage 3a colorectal cancer survivor; after completing 9 months of chemotherapy and 33 radiation treatments, his doctors say he’s healthy and cancer-free.

Mike has interviewed, consulted and advised celebrity clients, billionaires and bestselling authors including Tony Robbins, Paula Abdul, Richard Dreyfuss, Dave Asprey (Bulletproof Coffee Founder), JJ Virgin, John Assaraf, Brian Tracy, XPrize founder Peter Diamandis, Jorge Cruise, Harvey Mackay, Daniel Amen and Darren Hardy.

Originally from Minnesota, Mike lives in San Diego, CA with his wife Vivian and 16 year old son, Zak. Mike has been driving Tesla electric cars for 10 years and swims in the ocean daily when he’s at home in La Jolla.

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