Digital Marketing Metrics Demystified

Digital Marketing Metrics Demystified

Terry Rice Terry Rice


Originally aired Apr 04, 2019

As a business owner, you know it's important to understand how much it costs to get a new customer. Having a handle on your Customer Acquisition Cost (CAC) is vital to the success of your business. But what about your Click-Through-Rate (CTR) or Conversion Rate (CVR)? It can certainly be confusing with all the acronyms being thrown around -- we’ll cover all of them and more during this hands-on workshop.

Key Takeaways:

  • Plan and evaluate campaigns based on your business goals
  • Determine the Key Performance Indicators (KPIs) of campaign performance
  • Measure, track and manipulate marketing data
  • Optimize your campaigns based on your budget and desired outcome

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