Digital Marketing Metrics Demystified

Digital Marketing Metrics Demystified


Originally aired Apr 04, 2019

As a business owner, you know it's important to understand how much it costs to get a new customer. Having a handle on your Customer Acquisition Cost (CAC) is vital to the success of your business. But what about your Click-Through-Rate (CTR) or Conversion Rate (CVR)? It can certainly be confusing with all the acronyms being thrown around -- we’ll cover all of them and more during this hands-on workshop.

Key Takeaways:

  • Plan and evaluate campaigns based on your business goals
  • Determine the Key Performance Indicators (KPIs) of campaign performance
  • Measure, track and manipulate marketing data
  • Optimize your campaigns based on your budget and desired outcome


Business Development Expert-in-Residence
Terry Rice is the Business Development Expert-in-Residence at Entrepreneur. As the founder of Terry Rice Consulting, he helps entrepreneurs monetize their knowledge without sacrificing their health, family or personal interests. His previous experience includes consulting roles at both Adobe and Facebook.

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