Digital Marketing Metrics Demystified Learn how to make sense of all your digital marketing campaign metrics.
To continue watching log in or create your free Entrepreneur account.
Login to continue Create an accountOriginally aired Apr 04, 2019
As a business owner, you know it's important to understand how much it costs to get a new customer. Having a handle on your Customer Acquisition Cost (CAC) is vital to the success of your business. But what about your Click-Through-Rate (CTR) or Conversion Rate (CVR)? It can certainly be confusing with all the acronyms being thrown around -- we’ll cover all of them and more during this hands-on workshop.
Key Takeaways:
- Plan and evaluate campaigns based on your business goals
- Determine the Key Performance Indicators (KPIs) of campaign performance
- Measure, track and manipulate marketing data
- Optimize your campaigns based on your budget and desired outcome
Upcoming Webinar
International Franchise Expo
Register for free to attend the leading franchise expo in the U.S. Meet 300+ franchise brands, attend sessions and network with industry experts.
Setting Your Business Up for Success in 2024
Join our panel of experts as they discuss the current economic landscape and what it means for businesses.
The Franchise Show - Houston
2 Days Only! Meet Face to Face with Proven Businesses Proven, money making businesses that are now expanding in Houston are here to meet new potential owners. This is your only opportunity to meet with the hottest businesses face to face. Ask questions and get the information you need in a no pressure environment. Be there, find the businesses that excite you, shake hands and say hello!
Ask Marc | Free Business Advice Session with the Co-Founder of Netflix
Get the free business advice that you need during our next Ask Marc, live Q&A on 5/9/24 at 2 PM EST. You don’t want to miss it—send in your questions now.
How to Write Your One-Page Business Plan Workshop
Did you know entrepreneurs with business plans are 260% more likely to launch? Join our workshop on May 7th and learn how to create a one-page business plan that will help you get your business off the ground. Register now!
The Franchise Show - Las Vegas
2 Days Only! Meet Face to Face with Proven Businesses Proven, money making businesses that are now expanding in Las Vegas are here to meet new potential owners. This is your only opportunity to meet with the hottest businesses face to face. Ask questions and get the information you need in a no pressure environment. Be there, find the businesses that excite you, shake hands and say hello!