Start a Heights Wellness Retreats Franchise in 2026

Company Overview

Wayne and Shayne Evans launched the first Massage Heights in San Antonio, Texas, in 2004. Franchising of the concept began a year later. Massage Heights locations offer massage and facial services, a membership program, and sales of related products.

About Heights Wellness Retreats

Industry	Personal-Care Businesses
Related Categories	Massage & Spa Services, Miscellaneous Health Services, Health & Wellness
Founded	2004
Parent Company	Elevated Brands Franchising
Leadership	Shane Evans, Founder & CEO
Corporate Address	13750 San Pedro Ave., #925 San Antonio, TX 78232
Social	Facebook, Twitter, LinkedIn, Instagram

Business Overview

Franchising Since	2005 (21 years)
# of employees at HQ	25
Where seeking	This company is offering new franchises in the following US states: Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, District of Columbia, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, North Carolina, North Dakota, Nebraska, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming This company is offering new franchises in the following international regions: Canada
# of Units	111 (as of 2025)

Information for Franchisees

Here's what you need to know if you're interested in opening a Heights Wellness Retreats franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Definition: The initial fee paid to a franchisor to join their system What you need to know: Found in Item 5 of the FDD, this may be a flat fee, or may vary based on territory size, experience, or other factors.The franchise fee is an up-front (one-time) cost that a new franchisee pays to the franchisor. This fee is usually due at the signing of the franchise agreement and covers the right to use the franchisor's trademarks, name, and related business systems.	$49,500
Initial Investment Definition: The total amount necessary to begin operation of the franchise What you need to know: The initial investment includes the franchise fee, along with other startup expenses such as real estate, equipment, supplies, business licenses, and working capital. This is outlined in a chart in Item 7 of the FDD, showing a range of possible costs from low to high.	$622,428 - $819,659
Net Worth Requirement Definition: The minimum net worth you must have in order to qualify to become a franchisee of this company What you need to know: Net worth is the value of a person's assets minus liabilities. Assets include cash, stocks, retirement accounts, and real estate. Liabilities include items like mortgages, car payments, and credit card debt.	$1,000,000
Cash Requirement Definition: The minimum liquid capital you must have available in order to qualify to become a franchisee of this company.	$200,000
Veteran Incentives Definition: A discount or other incentive offered to military veterans who buy a franchise with this company.	10% off franchise fee
Royalty Fee Definition: A ongoing fee paid to the franchisor on a regular basis. What you need to know: Most franchisors require franchisees to pay an ongoing royalty fee, which is detailed in Item 6 of the FDD. This fee is typically a percentage of weekly or monthly gross sales, but may also be a flat weekly, monthly, or annual fee.	6%
Ad Royalty Fee Definition: An going fee paid to the franchisor on a regular basis to support advertising or marketing efforts. What you need to know: This may also be called advertising fee, marketing fee, brand fund fee, and more, but the basic purpose is the same-- to support promotion of the brand systemwide. As with the royalty fee, it is detailed in Item 6 of the FDD, and can be a percentage of weekly or monthly gross sales or a weekly, monthly, or annual fee.	3%
Term of Agreement Definition: The length of time your franchise agreement will last. What you need to know: Franchise terms are typically anywhere from 5 to 20 years in length, but are sometimes instead dependent on factors such as the term of your lease. Once your term is up, you may have the option to renew your agreement, typically for a smaller fee than the original franchise fee.	10 years
Is franchise term renewable?	Yes

Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing	Heights Wellness Retreats has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training	91.5 hours
Classroom Training	66.5 hours
Ongoing Support	Newsletter Meetings & Conventions Grand Opening Online Support Security & Safety Procedures Lease Negotiation Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing Support	Co-op Advertising Ad Templates National Media Regional Advertising Social Media SEO Website Development Email Marketing Loyalty Program/App

Operations

Additional details about running this franchise.

Is absentee ownership allowed?	No
Can this franchise be run from home/mobile unit? Definition: The business can be run from your home and/or a vehicle, and it is not necessary to have a retail facility, office space, or warehouse.	No
Can this franchise be run part time? Definition: This business can be run by the owner on a part-time basis (less than 40 hours per week) and/or as a side business; it is not necessary for the business to be open/run full-time.	No
# of employees required to run	20
Are exclusive territories available? Definition: An exclusive territory is a fixed area in which you are given the right to operate and in which no other units of the same franchise may be opened. What you need to know: Territory size may be based on factors such as radius, population size, zip codes, and more. Details can be found in Item 12 of the FDD.	Yes

Franchise 500 Ranking History

Compare where Heights Wellness Retreats landed on this year's Franchise 500 Ranking versus previous years.

More from Heights Wellness Retreats

Wellness is Changing. The Business Model Has to Catch Up.

For years, the wellness industry has been built on one-off transactions and labor-heavy services. The model is breaking. Consumers now want wellness that fits into real life, delivers consistent value, and feels like a lifestyle, not an appointment.

Heights Wellness Retreat was built for that shift.

Heights Wellness Retreat is the first hybrid, full-stack, membership-based lifestyle longevity platform with a built-in social club experience. It’s designed for frequency, habit, and long-term engagement and backed by 20+ years of franchising expertise.

Why Heights

Hybrid delivery: Hands-on services paired with high-margin touchless therapies
Membership-first model: Predictable recurring revenue and higher lifetime value
Lifestyle longevity: Focused on sustained quality of life, not clinical or reactive care
Social club: Community and belonging drive engagement and retention
Proven infrastructure: 115+ locations, national support, and experienced executive leadership

The Foundation + The Advantage

Massage and skincare are the foundation of the Heights Wellness Retreat model. They create trust, consistency, and a habitual relationship with the guest.

From there, Heights layers in science backed wellness technologies such as cryotherapy, infrared sauna, redlight therapy, halotherapy, lymphatic drainage, vibroacoustic therapy, chromatherapy, mediation, and recovery experiences. These modalities expand how often members engage, diversify revenue, and reduce dependence on labor-heavy services.

The result is a model built for frequency, utilization, and margin, without sacrificing experience.

Why Membership Changes Everything

Membership isn’t an add-on. It’s the engine.

A hybrid menu gives members multiple reasons to return each month,embedding wellness into daily life instead of treating it as an occasional luxury. When wellness becomes habitual, revenue becomes predictable and lifetime value increases.

This is not a transactional business. It’s a relationship-driven model designed to stick.

Built to Scale With the Category

Heights is designed for operators who understand where wellness is headed. As longevity, lifestyle, and recovery converge, scalable models will outperform single service concepts.

Touchless, technology based modalities expand margin and reduce operational strain. Hands-on services preserve human connection and brand trust. Together, they create diversified revenue streams and operational leverage, particularly for multi-unit and investor minded operators.

The Infrastructure Behind the Experience

With more than two decades franchising experience, Heights Wellness Retreat provides franchisees with robust training, operational playbooks, and marketing systems built to accelerate momentum.

This isn’t a startup experiment. It’s the evolution of an established system already in motion, with 40% of the network completing conversion by year-end 2026 and new locations launching with strong early membership traction.

Heights is built for the next era of wellness and for the operators and members ready to live unstoppable.

The future of wellness isn’t more services. It’s smarter models built around habit, frequency, and belonging.

Disclaimer

The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.

Updated: December 12th, 2022

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