IHOP Changes Its Name to 'IHOb' and Reveals What the 'B' Stands for The restaurant chain announced seven new menu items as part of its campaign.

By Matthew McCreary

entrepreneur daily
Scott Olson | Getty Images

Twitter went wild last week with IHOP's announcement that it was changing its name to IHOb.

Entrepreneur speculated what the "b" might stand for -- whether it might represent bacon, breakfast or might just be an upside-down "P." We even made IHOP's rebranding efforts one of the three things you should know for June 7:

However, the truth behind IHOP's name change was still a surprise. The company announced that the "B" stands for burgers, as it plans to release a line of seven "Ultimate Steakburgers," starting today.

"Everyone knows that IHOP makes world-famous pancakes so we felt like the best way to convince them that we are as serious about our new line of Ultimate Steakburgers as we are about our pancakes, was to change our name to IHOb," Brad Haley, chief marketing officer for IHOP, said in an press release today. "We've pancaked pancakes for 60 years now so it's the perfect time to start burgerin' burgers, and we're kicking it off by flipping the "p' in IHOP to a "b' for burgers. And, when you try them, I think you'll agree with me that IHOb's new line of Ultimate Steakburgers are so good that I'd put them up against anyone's … just like our pancakes."

Related: The 5 Best Burger Franchises You Can Buy (and How Much They Cost)

The only questions left are whether this will represent a long-term branding change -- and whether IHOP is taking its new-found love of burgers too far. Here's how the company concluded another press release:

"Lastly, burgers burgers #burgers. Reburgered burgers burgers burgered burgers burgered burger burgers. Burgers burgers burgers?"

Are you doing OK, IHOP?

Sorry, we mean IHOb.

Matthew McCreary

Entrepreneur Staff

Associate Editor, Contributed Content

Matthew McCreary is the associate editor for contributed content at Entrepreneur.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Related Topics

Marketing

10 Expert Insights for the Optimal (and Most Effective) PR Budget in 2024

The age-old question "How much should a company spend on PR?" echoes through boardrooms, with organizations seeking a magic formula for budget allocation. Here are 10 things you need to consider.

Business News

A Former Disney Star Just Launched a Space Startup With $6.3 Million in Seed Funding. Here's Why She Did It.

Bridgit Mendler co-founded Northwood Space to bring data from space reliably down to Earth.

Business Ideas

55 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Leadership

3 Mind-Changing Habits Every Leader Should Follow

As business leaders, we need reminders to focus on our mindset, not just the P&L. Here are three habits that I practice to create a more successful mindset.

Living

Incorporating This Simple Activity Into Your Daily Routine Can Boost Your Productivity, Creativity and Business

This simple yet profound activity has transformed not just my health, but the way I do business. Here's how.

Growing a Business

Expand Your Knowledge and Unlock Success With These Must-Read Business Books

Top business books to ignite your entrepreneurial journey.